Arun Stephens

SEO is important, even for a unique name

My company is called Zemobo. It has a web site, which is currently a very basic portfolio and has a little bit of information about the free Android application I wrote, Hindi Flashcards.

It used to be that if you searched for Zemobo in Google, zemobo.com would be the first result. It makes sense, doesn’t it?

But now, unfortunately, it is quite low down on the search results. What’s ahead of it? Number 1 is a Facebook page I created for the company, which has even less information on it. And after that is androlib.com, a site that crawls Android Market and makes it viewable from the web (something that Google should have done all along, but that’s a discussion for another day).

I only noticed this yesterday, so it’s likely that Google have updated their algorithms recently.

It’s a pain though, and there’s not a lot I can do about it, at the moment. I have removed the Facebook page, so hopefully that will go from the top listing. I am going to look at androlib.com now to see if they let you place a link back to your own site. It is possible that the links on their site will lift my Google PageRank back up to where it should be.

Of course, once I have some time to spend on the web site and some more applications to talk about, I can make an efford to properly optimise the site for seach engines.